The Team
We lived the problem before we built the solution.
Ex-Salesforce core. Repeat founders. Two decades of enterprise sales intelligence.
See What We Built →Why Tribble exists
Sunil Rao spent nearly eight years at Salesforce, rising to VP and General Manager of Consumer Goods. He watched hundreds of enterprise sales teams generate winning intelligence on every deal. And never use it.
The answers that close complex RFPs. The patterns that predict wins. The institutional knowledge that separates great teams from average ones. It was all there. Unconnected. Unlearned. Lost to spreadsheets and turnover.
In April 2023, he founded Tribble to close that loop. Every deal should be smarter than the last. Every response should carry the weight of every win before it.
Enterprise teams generate extraordinary intelligence on every deal. The problem was never the knowledge. It was that nothing learned from it.Sunil Rao, CEO & Founder
Leadership
The team behind the platform
Nearly eight years at Salesforce rising to VP and General Manager of Consumer Goods. Watched GTM teams run hundreds of complex deals with no institutional memory and no way to know which proposals won. In April 2023, founded Tribble to close that loop.
25+ years scaling revenue orgs from billion-dollar HP divisions to early-stage startups. Led revenue at Bridg through its ~$350M acquisition by Cardlytics. Builds sales teams that learn faster than the competition.
Built enterprise customer success organizations at Salesforce, one of the most demanding environments for post-sale leadership at scale. Runs Tribble's customer operations and ensures every customer compounds value from day one.
A decade as enterprise technical consultant, then Salesforce HQ on innovation and R&D. Has been building the Tribble platform from the ground up since day one, pushing into the frontier of AI and agentic systems.
Led positioning and launch strategy for Salesforce's AI portfolio at the exact moment generative AI was reshaping enterprise software. Translates complex technology into messages that actually win deals.
20+ years scaling B2B companies through exits. Acquity Group (IPO, then Accenture), CloudCraze (Salesforce), Conexiom (doubled revenue, expanded to Chevron, HP, Bunzl). The companies that win learn faster than their competition.
See what this team built.
The leaders behind your success.
The talented leaders who spearhead our customers' success.
Your next deal should be smarter than your last.
See how Tribble makes it happen.
★★★★★ 4.8/5 ON G2 · 19 BADGES · MOMENTUM LEADER · TRUSTED BY SALESFORCE, SPROUT SOCIAL